Being a Freelance Copywriter in Yorkshire

What it’s like being a freelance copywriter in Yorkshire. Some pros… and some cons. Although they’re kind of not really.

Self-EmploymentTim GoodfellowMay 20, 2022copywriting, Freelancing, freelancelife, yorkshire, hull

Where I Get Most Of My Work

The majority of my clients come directly or indirectly from the mostly local network I’ve built over a few years of being in business. But being active online and creating content is still hugely important.

Creativity Is Work

The best way of producing good creative work is just doing the work. It doesn’t just materialise out of nowhere.

Thoughts, CopywritingTim GoodfellowJanuary 22, 2021creativity, work, copywriting, Writing, Productivity, success, tips, marketing

The best £150 I’ve ever spent.

All headphones play music, so what makes good ones stand out from the crowd.

Here’s a classic example of benefits over features.

CopywritingTim GoodfellowDecember 4, 2020copywriting, marketing, headphones, music, benefits, advertising, money

Why thinking like a board game is the key to copywriting success.

I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.

CopywritingTim GoodfellowNovember 5, 2020board games, Ticket to ride, copywriting, Writing, writing skills, pastimes, train, selling, marketing

The one thing you need, to make sure people read your stuff

You want people to read your stuff. But it’s not easy.

Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.

Things to do when you don’t feel creative

Creativity. It often goes for a merry little stroll.

But there’s a number of things we creatives can do to help get it back.

When writing marketing copy, it ain't about you.

When writing for your target audience, remember, it ain’t about you.

They’re only interested in what you can do for them.

Copywriting, MarketingTim GoodfellowJuly 7, 2020marketing, copywriting, Toneofvoice, selling, website copy, Brand, business

Get Real: What does brand authenticity look like in 2020?

Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.

The 8 stages of writing copy

CopywritingTim GoodfellowMay 1, 2020copywriting, writing, marketing, website, copy, copywriter, creatives

Clichés: Are they that bad?

I don’t like clichés but is there an argument for using them in copywriting?

CopywritingTim GoodfellowFebruary 28, 2020cliches, copywriting, cliche, writing, writer, coffee, marketing, marketing awards, selling

How not to be a VIP and other lessons from a marketing event.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.

Introducing... The Brand Review

The Brand Review will look at brands which I admire, who have effectively used copy and design to define their product/s and market them to a chosen audience.

my toolkit

This is what I use to do my job. Macbook, Squarespace and more.

Self-EmploymentTim GoodfellowNovember 8, 2018blog, social media, copywriting, writing, macbook, apple, Linkedin, Twitter, Trello, Office, Google, Tools

what is Copywriting?

Since starting up as freelance copywriter I've realised that quite a lot of people don't know what that is.

‘Soo, what is copyrighting?...’ they might ask.

If you happen to be a Copywriter, then this is probably familiar. On the other hand you may have been pondering this question yourself. If the person asking the question is really keen they will often take a wild guess.

‘So, is that sort of to do with intellectual property law or something?’ or 'So, do you put the little (c) next to stuff?'

Tim GoodfellowAugust 18, 2018copywriting, copy, advertising, marketing, info, freelance, website, content, copyright, blog, timgoodfellow, business

on the Blog.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.