Where I Get Most Of My Work

The majority of my clients come directly or indirectly from the mostly local network I’ve built over a few years of being in business. But being active online and creating content is still hugely important.

Creativity Is Work

The best way of producing good creative work is just doing the work. It doesn’t just materialise out of nowhere.

Thoughts, CopywritingTim GoodfellowJanuary 22, 2021creativity, work, copywriting, Writing, Productivity, success, tips, marketing

The best £150 I’ve ever spent.

All headphones play music, so what makes good ones stand out from the crowd.

Here’s a classic example of benefits over features.

CopywritingTim GoodfellowDecember 4, 2020copywriting, marketing, headphones, music, benefits, advertising, money

Why thinking like a board game is the key to copywriting success.

I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.

CopywritingTim GoodfellowNovember 5, 2020board games, Ticket to ride, copywriting, Writing, writing skills, pastimes, train, selling, marketing

The one thing you need, to make sure people read your stuff

You want people to read your stuff. But it’s not easy.

Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.

Things to do when you don’t feel creative

Creativity. It often goes for a merry little stroll.

But there’s a number of things we creatives can do to help get it back.

When writing marketing copy, it ain't about you.

When writing for your target audience, remember, it ain’t about you.

They’re only interested in what you can do for them.

Copywriting, MarketingTim GoodfellowJuly 7, 2020marketing, copywriting, Toneofvoice, selling, website copy, Brand, business

Detox

Self-EmploymentTim GoodfellowJune 20, 2020detox, technology, marketing, freelance, Self-employment, business, Social Media, Twitter, Instagram, Facebook, Sabbath

The 8 stages of writing copy

CopywritingTim GoodfellowMay 1, 2020copywriting, writing, marketing, website, copy, copywriter, creatives

Break The Rules // Copywriting Tip

If your writing sounds too much like writing and the message isn’t getting through, break free of the constraints of ‘proper’ writing and do your own thing.

CopywritingTim GoodfellowApril 17, 2020Copywriting, writing, marketing

Clichés: Are they that bad?

I don’t like clichés but is there an argument for using them in copywriting?

CopywritingTim GoodfellowFebruary 28, 2020cliches, copywriting, cliche, writing, writer, coffee, marketing, marketing awards, selling

Nintendo // The Brand Review

In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.

Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.

This is what Nintendo, the brand, are all about.

The Brand ReviewTim GoodfellowJanuary 25, 2020Nintendo, Switch, DS, Brand Review, Branding, business, Gaming, Video Games, advertising, marketing, Mario, Wii, Zelda, Pokemon

How to get people to look at your blog

You’ve got a blog on your site, but you’re not actually sure how to get people to read it. Here’s 5 things that are absolutely necessary if you want your blog to be effective and people to take notice.

CopywritingTim GoodfellowJanuary 10, 2020blog, blogging, Content marketing, Copywriting, marketing, design, headlines, Social Media

How to start a marketing event.

How we started an event for creatives and marketers and why you might want to start one too!

EventsTim GoodfellowDecember 17, 2019event, event marketing, marketing, Creatives, Creative Point, freelance, Copywriting, Speakers

How Long Should A Blog Post Be?

For written content to be truly effective, Google needs to see it as something which provides a substantial amount of information. A lengthier post will generally indicate that the text within is worth reading. An argument has been formed or a story has been told.

CopywritingTim GoodfellowOctober 26, 2019Blog, blogging, Copywriting, Blog post length, SEO, marketing, Hubspot, Moz, Buffer, Content, Content marketing

Gary Vaynerchuk: Thought Leader or Joy Stealer?

Gary is a classic case of chew the meat and spit out the bones. You don’t have to agree with everything he says (in fact I would actively encourage you not to) to get something out of listening to him.

The joy of magazines

In an age where we are served information on an almost immeasurable scale through social media, the humble magazine offers curated content – articles, opinions, images – in a much more digestible package.

Here’s some reasons why even in a world of never-ending content I’ll still keep coming back to the magazine.

ThoughtsTim GoodfellowAugust 22, 2019Magazines, Content, Writing, marketing, Wired, GQ, Vogue, Independent, Creatives, SFX, Total Film, The Beano

On Business Cards

How to wield your business card (and more importantly someone else’s) like a pro.

There’s no guarantee that the person you’ve given your card to will give it a second look. But that doesn’t matter. Possibly the best reason for having a business card is because it gives you an opportunity to ask for theirs.

How not to be a VIP and other lessons from a marketing event.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.

ATOM // The Brand Review

The Brand ReviewTim GoodfellowDecember 18, 2018Brand Review, marketing, Beer, Branding, Design

on the Blog.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.