Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.
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In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.
Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.
This is what Nintendo, the brand, are all about.
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Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.
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The fact that you could probably guess all this - a love for the craft, a clear vision, integrity and a quality product above all else - simply from the product itself shows that the branding is clear and at the heart of what they do.
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The Brand Review will look at brands which I admire, who have effectively used copy and design to define their product/s and market them to a chosen audience.
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