Creativity. It often goes for a merry little stroll.
But there’s a number of things we creatives can do to help get it back.
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When writing for your target audience, remember, it ain’t about you.
They’re only interested in what you can do for them.
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Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.
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