Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.
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When you’re writing to sell, every word counts. Actually, every word counts because none of the words count.
The words themselves don’t matter. The message does.
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Here’s a list of some great apps, tools and websites that I use regularly that all contribute to a better, more streamlined, more effective working process.
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