Creativity Is Work

The best way of producing good creative work is just doing the work. It doesn’t just materialise out of nowhere.

Thoughts, CopywritingTim GoodfellowJanuary 22, 2021creativity, work, copywriting, Writing, Productivity, success, tips, marketing

The best £150 I’ve ever spent.

All headphones play music, so what makes good ones stand out from the crowd.

Here’s a classic example of benefits over features.

CopywritingTim GoodfellowDecember 4, 2020copywriting, marketing, headphones, music, benefits, advertising, money

Why thinking like a board game is the key to copywriting success.

I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.

CopywritingTim GoodfellowNovember 5, 2020board games, Ticket to ride, copywriting, Writing, writing skills, pastimes, train, selling, marketing

The one thing you need, to make sure people read your stuff

You want people to read your stuff. But it’s not easy.

Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.

Things to do when you don’t feel creative

Creativity. It often goes for a merry little stroll.

But there’s a number of things we creatives can do to help get it back.

When writing marketing copy, it ain't about you.

When writing for your target audience, remember, it ain’t about you.

They’re only interested in what you can do for them.

Copywriting, MarketingTim GoodfellowJuly 7, 2020marketing, copywriting, Toneofvoice, selling, website copy, Brand, business

Every Word Counts // Copywriting Tip

When you’re writing to sell, every word counts. Actually, every word counts because none of the words count.

The words themselves don’t matter. The message does.

CopywritingTim GoodfellowMay 23, 2020Copywriting, copy, copywriter, Tips, Vocabulary, Grammar, Marketing

The 8 stages of writing copy

CopywritingTim GoodfellowMay 1, 2020copywriting, writing, marketing, website, copy, copywriter, creatives

Break The Rules // Copywriting Tip

If your writing sounds too much like writing and the message isn’t getting through, break free of the constraints of ‘proper’ writing and do your own thing.

CopywritingTim GoodfellowApril 17, 2020Copywriting, writing, marketing

How I got a blog post on the first page of Google

CopywritingTim GoodfellowApril 10, 2020Content marketing, blogging, Blogs, Google, SEO, Content Writing, Copywriting, Field Notes, Brand Review, Niche

Clichés: Are they that bad?

I don’t like clichés but is there an argument for using them in copywriting?

CopywritingTim GoodfellowFebruary 28, 2020cliches, copywriting, cliche, writing, writer, coffee, marketing, marketing awards, selling

How to get people to look at your blog

You’ve got a blog on your site, but you’re not actually sure how to get people to read it. Here’s 5 things that are absolutely necessary if you want your blog to be effective and people to take notice.

CopywritingTim GoodfellowJanuary 10, 2020blog, blogging, Content marketing, Copywriting, marketing, design, headlines, Social Media

How Long Should A Blog Post Be?

For written content to be truly effective, Google needs to see it as something which provides a substantial amount of information. A lengthier post will generally indicate that the text within is worth reading. An argument has been formed or a story has been told.

CopywritingTim GoodfellowOctober 26, 2019Blog, blogging, Copywriting, Blog post length, SEO, marketing, Hubspot, Moz, Buffer, Content, Content marketing

on the Blog.