The majority of my clients come directly or indirectly from the mostly local network I’ve built over a few years of being in business. But being active online and creating content is still hugely important.
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You want people to read your stuff. But it’s not easy.
Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.
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Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.
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You’ve got a blog on your site, but you’re not actually sure how to get people to read it. Here’s 5 things that are absolutely necessary if you want your blog to be effective and people to take notice.
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Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.
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