Copy that communicates ideas and converts customers

on the Blog.

A blog space where I write about Copywriting, self-employment and general work and business related topics.

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Posts tagged Brand

When writing marketing copy, it ain't about you.

When writing for your target audience, remember, it ain’t about you.

They’re only interested in what you can do for them.

Copywriting, MarketingTim GoodfellowJuly 7, 2020marketing, copywriting, Toneofvoice, selling, website copy, Brand, business

Get Real: What does brand authenticity look like in 2020?

Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.

MarketingTim GoodfellowJune 11, 2020Marketing, Branding, Brand, copywriting, Toneofvoice, Authenticity, Brewdog, Courier, Whetherspoons, Amazon, Twitter, Social Media, Generation Z, Millenials, TikTok, Snapchat, Influencers, Micro-Influencers, News, Media, Journalism, Video