The majority of my clients come directly or indirectly from the mostly local network I’ve built over a few years of being in business. But being active online and creating content is still hugely important.
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When writing for your target audience, remember, it ain’t about you.
They’re only interested in what you can do for them.
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In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.
Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.
This is what Nintendo, the brand, are all about.
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Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.
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I recently surpassed the 1 year anniversary of becoming self-employed. A small, slightly scary but ultimately liberating, one-man mission to write stuff and get paid for it.
Here’s some of the things I’ve learnt.
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Since starting up as freelance copywriter I've realised that quite a lot of people don't know what that is.
‘Soo, what is copyrighting?...’ they might ask.
If you happen to be a Copywriter, then this is probably familiar. On the other hand you may have been pondering this question yourself. If the person asking the question is really keen they will often take a wild guess.
‘So, is that sort of to do with intellectual property law or something?’ or 'So, do you put the little (c) next to stuff?'
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