When you’re writing to sell, every word counts. Actually, every word counts because none of the words count.
The words themselves don’t matter. The message does.
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The fact that you could probably guess all this - a love for the craft, a clear vision, integrity and a quality product above all else - simply from the product itself shows that the branding is clear and at the heart of what they do.
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The Brand Review will look at brands which I admire, who have effectively used copy and design to define their product/s and market them to a chosen audience.
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Since starting up as freelance copywriter I've realised that quite a lot of people don't know what that is.
‘Soo, what is copyrighting?...’ they might ask.
If you happen to be a Copywriter, then this is probably familiar. On the other hand you may have been pondering this question yourself. If the person asking the question is really keen they will often take a wild guess.
‘So, is that sort of to do with intellectual property law or something?’ or 'So, do you put the little (c) next to stuff?'
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