All headphones play music, so what makes good ones stand out from the crowd.
Here’s a classic example of benefits over features.
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In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.
Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.
This is what Nintendo, the brand, are all about.
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Since starting up as freelance copywriter I've realised that quite a lot of people don't know what that is.
‘Soo, what is copyrighting?...’ they might ask.
If you happen to be a Copywriter, then this is probably familiar. On the other hand you may have been pondering this question yourself. If the person asking the question is really keen they will often take a wild guess.
‘So, is that sort of to do with intellectual property law or something?’ or 'So, do you put the little (c) next to stuff?'
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