In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.
Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.
This is what Nintendo, the brand, are all about.
Read MoreSofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.
Read MoreThe Brand Review will look at brands which I admire, who have effectively used copy and design to define their product/s and market them to a chosen audience.
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