Posts tagged London
Sofar Sounds // The Brand Review

Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.

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How not to be a VIP and other lessons from a marketing event.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.

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