Time is money. The more I can do in the time afforded me, the more efficient my business will be. Here’s some strategies for staying focused.
Read More
What it’s like being a freelance copywriter in Yorkshire. Some pros… and some cons. Although they’re kind of not really.
Read More
The majority of my clients come directly or indirectly from the mostly local network I’ve built over a few years of being in business. But being active online and creating content is still hugely important.
Read More
The best way of producing good creative work is just doing the work. It doesn’t just materialise out of nowhere.
Read More
All headphones play music, so what makes good ones stand out from the crowd.
Here’s a classic example of benefits over features.
Read More
Want to get more done today? Try including some smaller tasks at the start of your to do list.
It’s all about gaining momentum. Here’s a useful productivity tip.
Read More
I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.
Read More
You want people to read your stuff. But it’s not easy.
Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.
Read More
Creativity. It often goes for a merry little stroll.
But there’s a number of things we creatives can do to help get it back.
Read More
When writing for your target audience, remember, it ain’t about you.
They’re only interested in what you can do for them.
Read More
Recent events have made it clear that authenticity in marketing is more than just being smiley and ticking a box. The informed younger generation want real connection.
Read More
When you’re writing to sell, every word counts. Actually, every word counts because none of the words count.
The words themselves don’t matter. The message does.
Read More
If your writing sounds too much like writing and the message isn’t getting through, break free of the constraints of ‘proper’ writing and do your own thing.
Read More
Here’s a list of some great apps, tools and websites that I use regularly that all contribute to a better, more streamlined, more effective working process.
Read More