Gary Vaynerchuk: Thought Leader or Joy Stealer?

Gary is a classic case of chew the meat and spit out the bones. You don’t have to agree with everything he says (in fact I would actively encourage you not to) to get something out of listening to him.

There are some things I find really valuable in what he says and some not so much. I take a look at them here.

Read More
How not to be a VIP and other lessons from a marketing event.

A fancy American marketing event came to London for the first time and I managed to get a free ticket. Copywriting got a pretty good rep.

Read More
what is Copywriting?

Since starting up as freelance copywriter I've realised that quite a lot of people don't know what that is.

‘Soo, what is copyrighting?...’ they might ask.

If you happen to be a Copywriter, then this is probably familiar. On the other hand you may have been pondering this question yourself. If the person asking the question is really keen they will often take a wild guess.

‘So, is that sort of to do with intellectual property law or something?’ or 'So, do you put the little (c) next to stuff?'

Read More