Why thinking like a board game is the key to copywriting success.

I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.

CopywritingTim GoodfellowNovember 5, 2020board games, Ticket to ride, copywriting, Writing, writing skills, pastimes, train, selling, marketing

When writing marketing copy, it ain't about you.

When writing for your target audience, remember, it ain’t about you.

They’re only interested in what you can do for them.

Copywriting, MarketingTim GoodfellowJuly 7, 2020marketing, copywriting, Toneofvoice, selling, website copy, Brand, business

Clichés: Are they that bad?

I don’t like clichés but is there an argument for using them in copywriting?

on the Blog.