I recently played a train based board game called Ticket to Ride. I also recently went on a train. The difference between the two things has a lot to say about copywriting success and writing to sell.
Read MoreYou want people to read your stuff. But it’s not easy.
Every moment you waste writing something that isn’t going to be read and therefore isn’t going to do anything for your business or organisation, is a moment better spent doing something else. I’m not saying you shouldn’t write that post, obviously. I’m just saying you need to make sure people read it.
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