I don’t like clichés but is there an argument for using them in copywriting?
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In order to write on any topic, subject, company that isn’t your own, you need to do some serious research. This is my experience of re-discovering research for my job.
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In this edition of the Brand Review I look at why Nintendo are still a formidable brand and how they manage to not only survive but thrive.
Nintendo consoles are for those people who love to play games, but who didn’t realise they were invited.
This is what Nintendo, the brand, are all about.
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You’ve got a blog on your site, but you’re not actually sure how to get people to read it. Here’s 5 things that are absolutely necessary if you want your blog to be effective and people to take notice.
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Books make great Christmas presents. Here’s some reasons why.
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How we started an event for creatives and marketers and why you might want to start one too!
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How to successfully achieve nothing. Follow these 6 steps to have a really unproductive day and complete nothing on your to do list.
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Sofar Sounds, founded in 2009, seeks to offer an alternative ‘that is free of distractions, respectful to performers and where guests feel they are truly included and not just attending’. I’ve been going to Sofar Sounds nights for about a year now so I thought I’d take a look at what makes them tick and if their product lives up to the promise.
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Why did I decide to go self-employed? Here’s three reasons why you might be tempted to take the dive into self-employment.
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For written content to be truly effective, Google needs to see it as something which provides a substantial amount of information. A lengthier post will generally indicate that the text within is worth reading. An argument has been formed or a story has been told.
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I appreciate that the analogy of climbing a mountain is one of the biggest motivational clichés out there. But I did actually recently climb a mountain (or near enough), so I’m going to milk it for all it’s worth.
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Here’s 3 things I think are great about co-working which I’ve been doing since pretty soon after becoming a freelance copywriter.
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The latest Tarantino film is one which requires a second viewing. Which is just like writing a blog post or long piece of copy - coming back to it after a good night’s sleep is always a good idea.
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Gary is a classic case of chew the meat and spit out the bones. You don’t have to agree with everything he says (in fact I would actively encourage you not to) to get something out of listening to him.
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The fact that you could probably guess all this - a love for the craft, a clear vision, integrity and a quality product above all else - simply from the product itself shows that the branding is clear and at the heart of what they do.
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In an age where we are served information on an almost immeasurable scale through social media, the humble magazine offers curated content – articles, opinions, images – in a much more digestible package.
Here’s some reasons why even in a world of never-ending content I’ll still keep coming back to the magazine.
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I recently surpassed the 1 year anniversary of becoming self-employed. A small, slightly scary but ultimately liberating, one-man mission to write stuff and get paid for it.
Here’s some of the things I’ve learnt.
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How to wield your business card (and more importantly someone else’s) like a pro.
There’s no guarantee that the person you’ve given your card to will give it a second look. But that doesn’t matter. Possibly the best reason for having a business card is because it gives you an opportunity to ask for theirs.
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