Rising sun commerce product copy

Product Description Copy

Below are a couple of examples of work I’ve done with Amazon e-commerce specialist Rising Sun Commerce to produce great product copy for their clients. The first is this hand sanitiser product.

Produced by UK based company GDP this copy had to hit certain keywords and target searches whilst being clear in the validity and usefulness of the product.

The other is for this cuddly toy brand Nattou. The copy hasn’t been released yet but I’m pleased with the work I did so it’s reproduced here.

Working with Rising Sun was a great experience and is now a ongoing working relationship.

Here’s some screenshots of the descriptions in action.

Aseptic

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Nattou

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A BABY’S FIRST TOY – An adorable toy elephant to help baby’s discover playtime.

CUTE, CUDDLY AND SOFT – This soft toy is ideal for new-borns who love to cuddle.

HANDMADE FOR LONGEVITY – All Nattou toys are 100% handmade and will endure squishing, biting and cuddling.

TREASURED FOR A LIFETIME – A unique gift that will remain treasured for years to come.

MACHINE WASHABLE – Adele the Elephant is machine washable and will stay soft long after.

FEMININE BUT FRESH – Hushed pink and grey tones are mixed with coral and antique pink producing gorgeous details.

CUDDLY COLLECTIBLES – Adele is part of a range of delightful creatures who play well together.

MADE WITH CARE – Toy is made with polyester and designed with child safety in mind.

Meet Adele

Adele the Elephant, part of Nattou's latest collection, Adele + Valentine, is the ideal toy for a new-born. The combination of pinks, greys and corals make this toy an inviting companion that will bring colour to any room.

The subtle polka dots on the ears and coral bow tie are lovingly designed details that make this cuddly toy extra special. This delightful little elephant would make a memorable gift for any new-born.

Child’s play is our priority

We've been developing playful toys and cuddly companions since 1988. Nattou is committed to delivering the highest quality in both design and manufacture so that babies can have a safe and enjoyable experience. We exist for the parents as much as the children and understand how important safety and durability are when buying toys.

Throughout the whole process, from selection of fabrics to finishing and packaging we ensure we are meeting European safety standards. There are quality checks at every stage of production and before shipment, all Nattou toys pass a metal detector to make sure they meet our rigorous standards.  

 

Irresistibly snuggly 

You will want to hold these toys almost as much as your child! Made from easy to clean and irresistibly soft polyester, Adele the Elephant, invites you to snuggle up to her. In fact, we recommend that you do! 

By cuddling it yourself and letting it acquire your scent it will be even more appealing to the child. It’s not just the materials that are nice to touch but the colours should also be engaging to a new-born child. We hope that as your baby learns and grows the toy will be there alongside them.

Adele is part of the Nattou family 

Adele the Elephant can be enjoyed on her own or as part of a pair of cuddly toys in the Adele + Valentine collection. These two often opposed creatures, the Elephant and the Mouse, playing in harmony with one another is a key appeal to the brand.

Because of our commitment to high quality and durability she can become a treasured item for years to come.

All our products have a two-year warranty for any manufacturing defects, so keep your receipt and should this occur we’d be happy to help. All Nattou products comply with the valid safety standards and regular testing procedures.