freewoman

BRAND COPY CONCEPT

This is some copy I wrote for a concept stage product called Freewoman, in collaboration with app development company and tech incubator C4DI.

Freewoman is an app dedicated to helping woman preparing for and going through the Menopause.

It would provide advice and point them in the direction of support and products that would help them along the way as well as being a companion app that they could use to track their journey.

Although it is yet to reach market, work was put into creating the concept. Much of this is detailed in the brand guidelines booklet I helped produce.

Beautifully designed by Marta Rei from app development company Sauce, I wrote the copy to communicate the apps brand, purpose, function and more.

I’m really pleased with the work we did, as was everyone involved in putting this idea together.

To both Marta and myself from David Keel at C4DI - ‘This work is astounding - truly wonderful. Thank you so much.

‘I discussed this with John yesterday and we were both totally knocked out by it - we are really really fortunate to have such amazing creative talent in the C4DI. Wow - this perfectly captures the mood and tone of what we are aiming to achieve around the menopause.’

If you want to view the whole booklet, click here.

Or scroll through some highlights below 👇